Gaming is ever more popular all over the world. In some countries, like South Korea, it’s a national sport. In the US, more people are watching video games then national sports – in October last year 18,000 people bought tickets to see the League of Legends Season Three World Championship in LA. As gaming becomes more and more popular, the profits to be made are accentuated by the ever-growing technological capabilities of tech companies. In the future, when Artificial Intelligence develops further and becomes more widespread across the planet, gaming will be completely transformed, and in many ways.
Once companies are able to use AI bots to independently create game content on a consistent basis with minimal or no human involvement, they might be able to create huge game environments in which the objectives, characters and gameplay change constantly, reacting to players and the sandbox-like game environment. The storylines could be written and executed by AI bots operating within the game, which would be able to autonomously integrate intelligent marketing campaigns, targeting users with specific sales offers, auctions or promos.
In time, AI bots may develop into digital entities that are almost indistinguishable from humans – they might increase in complexity to the point where they are able to display a whole range of personalities, skill levels, temperaments and appearances. In time, perhaps they would learn to display very subtle but specific and relatable behaviour, and be able react to player behaviours – speech, play style, humour, etc. Maybe they’ll be able to simulate human behaviour to the point where collaborative play is possible, using speech to communicate, not just text.
After AI bots are introduced to game worlds, they could have the capability to relate real-world characteristics and events to the gameplay and storyline. So, maybe, they would be able to create storylines and execute them on the basis of a player’s likes, brand alignments, location or gender. The AI bots could craft individual game content for each user – however it would be have to be subtle enough to entirely convince players. Additionally, a huge amount of data would be gathered from doing this and would contribute to a huge stream of valuable big data.
The companies that end up creating these huge, online and immersive playing environments would be able to measure a massive range of things, if they create the infrastructure to actually collect, store and analyse it properly. Specific behaviour patterns, eye movements and reactions to certain in-game sales promos would be a huge source of data that could be sold to third parties. Just as Google and Facebook’s databases are so valuable, so would one belonging to a gaming conglomerate of the future.